Project details

TITLE: British Touring Car Championship Raceday Programme (with a diffference)

CLIENT: Cloverleaf Media

SPEC: 52-page, B5 saddle-stitched portrait brochure

Project Notes

Due to the impact of the novel coronavirus on both UK and worldwide motorsport, racing fans were starved both of action and information on their favourite race series, drivers and cars. Produced in the mold of the usual race-day fare, this programme covers all aspects of the sport… without the racing!

What did the drivers get up to during lockdown? How did the teams prepare? Released just weeks ahead of the delayed season, the programme provided all the answers. Produced in conjunction with motorsport commentator and journalist/editor, David Addison. Sold and distributed by BTCC.