Crash! From Senna to Earnhardt
Project details
TITLE: Crash! From Senna to Earnhardt: how the HANS helped save racing
CLIENT: JI Publishing
AUTHOR: Jonathan Ingram with Dr Bob Hubbard and Jim Downing
SPEC: 192pp Wibalin Buckram casebound book with Wibalin natural endpapers, colour co-ordinated head & tail bands, foil blocked spine and gloss jacket
The author says
“Working with Damion Chew Design was an outstanding experience for this author on two occasions. Damion’s attention to the full spectrum of design considerations, including the size, paper choices and printing considerations produced just the right finished book each time. The design choices on the layout are crucial, and here’s where Damion’s willingness to listen and grasp the sensibility of the story and photos made all the difference.
“Jim [Downing], who buys a lot of books from Amazon, says “CRASH!” is a Cadillac when it comes to production values!”—Jonathan Ingram
Project Notes
In addition to the design and layout tasks, we also
- offered production process guidance to the author and provided practical feedback on word counts, image quality, page count and structure
- developed a realistic and affordable technical specification based on extensive dialogue with the author
- sourced the ideal press for the job – from both US- and UK-based presses – that offered the perfect balance between production quality and value for money
- arranged shipment of early print run copies to the author by air freight
- organised export of 1000 books to the United States via sea freight
- created a sell sheet and promotional graphics for the author’s use
- forwarded copies of the completed product to key reviewers in the UK motor sport sector
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